AYSE BIRSEL
 

ABOUT

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AYSE BIRSEL SHORT BIO

Ayse (pronounced Eye-Shay) Birsel is one of Fast Company’s Most Creative People 2017 and is on the Thinkers50 Radar List of the 30 management thinkers most likely to shape the future of organizations. She is the author of Design the Life You Love and gives lectures on Design the Work You Love to corporations. Ayse is the co-founder of Birsel + Seck, the award-winning design and innovation studio, and consults to Amazon, Colgate-Palmolive, Herman Miller, GE, IKEA, The Scan Foundation, Staples and Toyota, among others. Her work can be found in the permanent collection of the Museum of Modern Art (MoMA).

 

AYSE BIRSEL BIO

Ayse (pronounced Eye-Shay) Birsel is one of Fast Company’s Most Creative People 2017. She is the author of Design the Life You Love, A Step-By-Step Guide to Building A Meaningful Future. On the Thinkers50 shortlist for talent, she gives lectures on Design the Organization You Love to corporations. Ayse writes a weekly post on innovation for Inc.com.

Ayse designs award-winning products and systems with Fortune 100 and 500 companies, including Amazon, Colgate-Palmolive, Herman Miller, GE, IKEA, The Scan Foundation, Staples and Toyota.

She is the recipient of numerous awards including Interior Design Best of Year Award in 2018 for Overlay, a new Herman Miller system, multiple IDEA (Industrial Design Excellence Awards) and Best of NeoCon Gold Awards, Young Designers Award from the Brooklyn Museum of Art and the Athena Award for Excellence in Furniture Design from Rhode Island School of Design. Ayse is one of only 100 people worldwide to be named as one of the Marshall Goldsmith 100 Coaches—a program Goldsmith conceived during Ayse’s Design the Life You Love program—along with the President of the World Bank, the head of the Rockefeller Foundation and the President of Singularity University. She is a TEDx speaker. Her work can be found in the permanent collections of the MoMA, Cooper Hewitt National Design Museum and Philadelphia Museum of Art.

Born in Izmir, Turkey, Ayse came to the US on a Fulbright Scholarship and got her masters degree at Pratt Institute, New York.

 

WHY I LOVE WHAT I DO

I am a designer and innovator who has designed hundreds of award-winning products and systems for Fortune 500 brands. You’ve probably sat in one of my office systems for Herman Miller; peeled potatoes with my peeler for Target; or used my toilet for TOTO. Designing products with leading brands taught me how effective design principles are in solving complex problems. I have applied these principles to life to help thousands of people of all ages and backgrounds to transform their lives through my workshops and book, "Design the Life You Love.” 

Today, I give talks, lead workshops, and teach masterclasses at companies to help leaders and their teams design their work and life, using 5 foundational principles of optimism, empathy, holistic thinking, collaboration and an open mind. 

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